Supercharge Your Real Estate Brokerage. Close Deals 3x Faster.
The multi-tenant CRM designed for luxury real estate agencies and high-performing brokerages. Zero-latency Meta Ads lead ingestion, algorithmic round-robin distribution, 1-tap WhatsApp automation, and live ROI tracking.
Palm Jumeirah 4BR Villa • AED 8,500,000
Dubai Marina 2BR • AED 2,100,000
Dubai Hills Estate 5BR • AED 6,200,000
Downtown Boulevard Penthouse • AED 4,900,000
Jumeirah Islands Mansion • AED 11,200,000
Sarah Lin submitted form on Meta Instagram Ads. Routed to Marcus V. (Quota: 3/5).
Trusted by top-producing brokerages in Dubai, London, Miami, New York & Riyadh
Real Estate Leads Die in Hours. PropCRM Responds in Seconds.
Studies show that responding to a luxury property lead within 5 minutes increases conversion rates by 391%. Here is how PropCRM transforms your brokerage workflow.
The Spreadsheet Chaos
How traditional agencies lose 40% of their leads
Leads Sit Cold in Spreadsheets
Meta leads export into CSV or Google Sheets and sit for 3–6 hours before an agent opens them. By then, the buyer has already contacted 3 competing brokers.
Unfair Lead Cherry-Picking
Top agents grab high-ticket listings while newer agents starve, or leads pile up with agents who are out of office, leading to lost deals and team friction.
Chaotic WhatsApp Follow-Ups
Client conversations happen on private agent phones with zero visibility, lost contact history, and no consistent branding or follow-up discipline.
Blind Marketing Ad Spend
You spend $10,000/month on Meta Ads but have no idea which ad creative actually resulted in a signed sales agreement or commission check.
The PropCRM Advantage
Automated, fair, and lightning fast
Zero-Latency Ingestion (< 500ms)
Direct Meta Webhooks capture Facebook & Instagram leads instantly. The moment a form is submitted, the lead is normalized and assigned.
Smart Round-Robin & Daily Quotas
Automated distribution pools route leads by project, budget, language, and agent quota limits. Uncontacted leads auto-recycle after timeout.
1-Click WhatsApp & Mobile Fast Triage
Agents receive instant mobile push alerts and tap 1 button to send pre-formatted property brochures with dynamic merge tags on WhatsApp.
Full Marketing-to-Commission ROI
Track live Cost-Per-Lead (CPL), agent response speed, conversion funnels, and closed commission revenue attributed directly to campaigns.
Engineered for Modern Real Estate Teams. Built for Scale.
From the second a buyer clicks your Instagram ad to the day contracts are signed, PropCRM automates every step of the sales lifecycle.
Zero-Latency Multi-Channel Lead Ingestion
Instantly capture and unify leads from Meta (Facebook & Instagram Lead Ads), Google Sheets, CSV batch imports, and webhooks in milliseconds.
Instagram Lead Ad #482
Omar K. • Palm Views 3BR • $1.8M
Google Sheet Bidirectional
Sheet "Luxury-Listings-2026"
Incoming Webhook (Website Form)
landing.agency.com/penthouse
Test Drive PropCRM Right in Your Browser
Click through our live interactive modules below to see how our Kanban board, WhatsApp dynamic templates, lead routing engine, and Meta ROI analytics work in real time.
Interactive Sales Pipeline
Click the "Advance Stage" button on any card to move deals through your sales funnel.
Palm Jumeirah Villa
Dubai Marina 2BR
Downtown Penthouse
Dubai Hills Mansion
Calculate Your Brokerage's Revenue Growth
See how much extra commission your team can generate each month by cutting first contact time to under 45 seconds.
Brokerage Parameters
$43,200 / month
Equivalent to ~$518,400 extra gross commission annually.
+3.6 deals/mo
+140 hrs/mo
Plans Calibrated for Every Real Estate Team
Close just one extra deal and PropCRM pays for itself for the entire year. No hidden fees, no per-lead surcharges.
Free Starter
Solo AgentsEssential real estate CRM capabilities for individual brokers and new agents.
Free Forever
Starter Team
Boutique TeamsPerfect for growing boutique real estate teams needing fast sync and routing.
per month, billed annually
Pro Agency
Full-power CRM with Meta Ads direct sync, quotas, and deep analytics for top producers.
per month, billed annually
Enterprise Brokerage
Large BrokeragesUnlimited scale, custom domain white-labeling, and dedicated SLA for large brokerages.
per month, billed annually
Loved by Managing Directors & Top Producers
Discover how high-velocity real estate brokerages worldwide use PropCRM to eliminate lead leakage and multiply closed sales.
"Before PropCRM, our 25 brokers were losing Meta leads in messy spreadsheets. With instant round-robin and WhatsApp templates, our first contact time dropped from 3 hours to 38 seconds. We closed 19 extra villas in Q1 alone."
Tariq Al-Mansoor
Managing Director
Apex Luxury Real Estate Dubai • Dubai, UAE
"The Meta Ads dashboard combined with the distribution engine changed everything for us. We can see exactly which Instagram ad campaigns generated our highest-converting buyers, while daily quotas keep our agents focused and energized."
Sarah Jenkins
Principal Broker & Founder
Prime Horizon Properties • Miami, USA
"Having a native mobile app where agents get instant push alerts and can 1-tap WhatsApp with pre-filled property details has made our team 3x faster than competing agencies. It pays for itself 50 times over every month."
Marcus Vance
Head of Sales
Vance & Co. International • London, UK
Bank-Level Protection for Your Most Valuable Asset: Client Data
Real estate client contacts and high-net-worth investor relationships require uncompromising security. Here is how PropCRM safeguards your business.
100% Strict Tenant Isolation
Every database query and API operation is hard-scoped by tenantId. Your leads, broker activity, client phone numbers, and pipeline data are strictly isolated and impenetrable by other agencies.
AES-256 Secret Encryption
All third-party integration credentials (Meta Graph API tokens, Google Sheets OAuth keys, Telegram Bot tokens) are encrypted at rest using military-grade AES-256-GCM encryption.
5-Tier Role-Based Access Control
Granular permissions for Owner, Admin, Sub-Admin, Team Leader, and Agent roles ensure brokers only see their assigned leads while managers get complete overview.
99.9% High Availability SLA
Deployed on clustered enterprise infrastructure with automated health monitoring, webhook retries, and instant failover.
Full Audit Trail & History
Every lead status transition, note, phone call log, and field edit is permanently recorded with immutable user and timestamp metadata.
GDPR & Privacy Ready
Built-in privacy safeguards, consent logging, and complete data export capabilities supporting international data compliance standards.
Got Questions? We Have Answers.
Everything you need to know about migrating your brokerage leads, integrations, and pricing.
You can be up and running in under 5 minutes. You can import your existing leads via CSV or Google Sheets sync, invite your agents with role-based permissions, configure your WhatsApp templates, and connect your Meta Ads account with one-click authorization.
Have a specific custom requirement or migration?
Our engineering and real estate solutions team can walk you through custom webhook integrations, bespoke WhatsApp workflows, and enterprise data migration.